Building the future that we can live in

Since 2006, HomeLand Property Group has been shaping New York’s skyline through strategic real estate development. From ground-ups to conversions, we unlock potential, create value, and deliver exceptional living spaces that enhance communities.
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Transforming Spaces. Elevating Communities. Inspired properties from concept to completion.

HomeLand Property Group is a Brooklyn-based real estate development company with a proven track record of creating exceptional living spaces since 2006. From ground-up developments to condo conversions, we blend market insight, strategic planning, and innovative design to maximize value and enhance neighborhoods.
Our success comes from identifying unique opportunities, reimagining possibilities, and executing with precision. By assembling the right team and incorporating community-driven perspectives, we unlock a property’s full potential while delivering outstanding results.
our services

New Construction

Our multi-family and condo developments are thoughtfully designed with the New York market in mind. We transform underutilized lots into modern, spacious homes that blend sustainability with contemporary living.Each multi-family building includes a luxury owner’s unit alongside high-income rental spaces, maximizing both comfort and investment potential. For our condo projects, we collaborate with top architects and designers to craft open, eco-friendly spaces that seamlessly complement the character and style of the neighborhood. By partnering with leading brokers, we ensure that every layout and feature aligns with the evolving needs of the local market.

Renovations

Many of the distressed properties we take on require complete gut renovations. With a keen eye for detail, skilled designers can reimagine these spaces, enhancing their market value while maintaining cost efficiency.We collaborate with experienced architects, visionary interior designers, and meticulous contractors to revitalize properties, ensuring they align with contemporary market demands. By blending modern elements with classic architecture, our renovations create eco-friendly, luxurious spaces that honor New York’s rich architectural heritage.
meet our team
Jacob Scherman
Founder, Director of Acquisitions

JACOB HAS OVER TWENTY  YEARS OF EXPERIENCE IN REAL ESTATE. BEGINNING  HIS CARRIER AS A SELLING AGRNT , LATER DURING THE  MARKET  UPHEAVAL FOLLOWING THE FINANCIAL CRISIS OF 2007/2008, JACOB TRANSITIONED INTO FLIP RENOVATIONS AND NEW DEVELOPMENT.

IN RECENT YEARS, HE HAS WORKED ON THE DEVELOPMENT AND MANAGEMENT OF OVER 100 NEW CONSTRUCTION CONDO UNITS, ALONG WITH DOZENS OF RENOVATION PROJECTS THROUGHOUT BROOKLYN AND QUEENS.

Barry Shor
Senior Partner - Strategic Development

Barry Shor began his career in the real estate industry in early 2014 as a real estate salesperson in NYC.Unparalleled knowledge of the Queens and Brooklyn real estate market, and long-standing experience as a salesperson have highlighted Barry Shor as the ideal agent to contact for many buyers, sellers and investors.

In early 2017 Barry has made the transition from agent to a full time  investor and joined HL property group. Barry expertise focus is on acquisitions of houses buildings  and lots in need of development or major renovation throughout NYC.

brooklyn real estate investment fund : strategy & track record
001.
capital raised
- off-market deals
- condo conversions
- boutique multifamily
002.
brooklyn acquisition strategy
- off-market deals
- condo conversions
- boutique multifamily
003.
track record
- bushwick: 8-unit elevator condo (sold)
- plg: historic 2-fam 8 unit condo (sold)
- fort greene: 4-unit floor-through (sold)
004.
returns delivered
- irr
- equity multiplies
- investor distributions