HLPropertyGroup
 

HomeLand Property Group has been successfully developing and managing residential grond-ups, condo conversions, and townhouse renovations since 2006.

HLP Group is a Brooklyn-based real estate development company that focuses on strategic project opportunities in NY metropolitan areas. The company's success is directly tied to its ability to identify unique projects, envision a new future for the property, and execute the development from start to finish. 

The company unlocks a project's potential by understanding the market, considering community input, and creating artful developments that fit the neighborhood's style. 

At HLP Group, we believe that assembling the right project team is vital to the success of all of its development projects.  By taking a diligent approach through strategic planning, design, and innovation, HLP Group amplifies our partners’ business and maximizes risk-adjusted returns. 

 

Partners

 
Jacob Scherman   Founder, Director of Acquisitions    Jacob has over eleven years of experience in real estate, since he started working as a selling agent in 2005. After the market saw a significant upheaval following the financial crisis of 2007/2008, Jacob transitioned into flip renovations and new development.    In recent years, he has worked on the development and management of over 40 new construction condo units, along with dozens of renovation projects throughout Brooklyn and Queens. 

Jacob Scherman
Founder, Director of Acquisitions

Jacob has over eleven years of experience in real estate, since he started working as a selling agent in 2005. After the market saw a significant upheaval following the financial crisis of 2007/2008, Jacob transitioned into flip renovations and new development.  

In recent years, he has worked on the development and management of over 40 new construction condo units, along with dozens of renovation projects throughout Brooklyn and Queens. 

 
Udi Marciano   Senior Partner - Strategic Development                   Udi began practicing real estate as a realtor in New York City in 2007. He quickly began to specialize in the five boroughs, gaining unique insights into their up-and-coming neighborhoods as a selling agent and developer.  Udi joined HL Property Group in 2014, focusing on property acquisitions, design, and project management.  He has a passion for detail, bringing the clean, sleek aesthetics of modern living to the character-filled brownstone architecture of traditional New York.

Udi Marciano
Senior Partner - Strategic Development              

Udi began practicing real estate as a realtor in New York City in 2007. He quickly began to specialize in the five boroughs, gaining unique insights into their up-and-coming neighborhoods as a selling agent and developer.

Udi joined HL Property Group in 2014, focusing on property acquisitions, design, and project management.

He has a passion for detail, bringing the clean, sleek aesthetics of modern living to the character-filled brownstone architecture of traditional New York.

 

A critical key to our success is the strength of the team that we bring to each project.  

For the last nine years, we've been expanding our network of trusted architecture, construction, finance, insurance, and real estate law professionals.  Our team will guide you through every step of the project, from our in-house broker/short-sale negotiator, through to our local suppliers, who get us the best prices on high-quality materials.


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